Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a widely respected PR expert who empowers brands establish credibility, achieve top search visibility, and land placements across 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success took several unexpected turns. With educational credentials from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, leading multiple store locations, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. Somewhere along the way that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Today, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Under the banner of "The News Guy," he offers a comprehensive suite of services designed to drive real results for businesses.
His flagship service is press release distribution, publishing content across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers featured article placements on leading publications, SEO and local SEO strategies, white-hat link building campaigns, and PPC management.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his pioneering approach to AI search visibility. He positions press releases as a form of AI prompt engineering — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This innovative strategy offers brands a competitive edge in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond just his marketing services. He runs a pair of podcasts — "Hot Off The click here Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has taken the stage at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.